EP. 20: CHOICE ARCHITECTURE: RORY SUTHERLAND ON THE PSYCHOLOGY OF ADVERTISING

Rory Sutherland is one of the most admired and influential intellects in advertising. He is also one of the most interesting and witty people I’ve had the privilege talking to. Rory is Vice Chairman of Ogilvy & Mather and co-founder of Ogilvy Change, a behavioral science practice were he co-heads a team of psychology graduates who look for “butterfly effects” in consumer behavior – these are the very small contextual changes which can have enormous effects on the decisions people make.