Human nature doesn’t change very much, but there are behaviors which require a surprising amount of upfront investment to discover the benefits. And so being forced to adopt a new behavior also has the by-product that you suddenly notice the benefits of the alternative behavior, which were previously invisible to you.
– Rory Sutherland
Rory Sutherland is a best selling author, ad man being the Vice Chairman of Ogilvy and Mather and co-founder of Ogilvy Change, a behavioral science practice where they believe the greatest gains to be made in business and society are psychological, not technological. Rory is regarded as one of marketing and advertising’s most original thinkers and inspirational speakers; a cumulative 7M viewers have seen his Ted Talks.
This is Rory’s second appearance on the podcast, the first being episode 20, which is still very popular. Because Rory has his finger on the pulse of consumer psychology, I wanted his take on the impact of stay at home orders on our respective western consumers as the Coronavirus (hopefully) wanes.
How will consumer and workplace behavior change as businesses re-open.
This is a wide-ranging conversation covering these topics and more…
- Speculating on permanent and temporary consumer behavior changes
- Behaviors that are inherently resilient
- Social norms
- The future of the workplace, commuting, public policy, travel, and movies
- Trends vs. vectors
- What does he think about marketing/advertising on the edge of a pandemic?
- What should brands do amidst all this change?
- Habits and social copying
Enjoy!
Resources
Alchemy: The Surprising Power Of Ideas That Don’t Make Sense
Ted Talk – Life lessons from an ad man
The Wiki Man column / The Spectator
The Wiki Man Book
