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EP. 40: HOW WILL WE BEHAVE? RORY SUTHERLAND ON THE NEW WORLD OF WORK AND CONSUMER BEHAVIOR POST COVID-19

May 26, 2020 by Larry Weeks Leave a Comment

Human nature doesn’t change very much, but there are behaviors which require a surprising amount of upfront investment to discover the benefits. And so being forced to adopt a new behavior also has the by-product that you suddenly notice the benefits of the alternative behavior, which were previously invisible to you.

 – Rory Sutherland

Rory Sutherland is a best selling author, ad man being the Vice Chairman of Ogilvy and Mather and co-founder of Ogilvy Change, a behavioral science practice where they believe the greatest gains to be made in business and society are psychological, not technological.  Rory is regarded as one of marketing and advertising’s most original thinkers and inspirational speakers; a cumulative 7M viewers have seen his Ted Talks. 

This is Rory’s second appearance on the podcast, the first being episode 20, which is still very popular. Because Rory has his finger on the pulse of consumer psychology, I wanted his take on the impact of stay at home orders on our respective western consumers as the Coronavirus (hopefully) wanes. 

How will consumer and workplace behavior change as businesses re-open. 

This is a wide-ranging conversation covering these topics and more…

  • Speculating on permanent and temporary consumer behavior changes 
  • Behaviors that are inherently resilient
  • Social norms
  • The future of the workplace, commuting, public policy, travel, and movies
  • Trends vs. vectors 
  • What does he think about marketing/advertising on the edge of a pandemic? 
  • What should brands do amidst all this change?
  • Habits and social copying 

Enjoy!

Resources 

Alchemy: The Surprising Power Of Ideas That Don’t Make Sense 

Ogilvy Change

Ted Talk – Life lessons from an ad man 

The Wiki Man column / The Spectator 

The Wiki Man Book

Filed Under: Personal Growth

About Larry Weeks

Larry is a technologist, consultant and host of the Bounce podcast.

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PODCAST ARCHIVE

  • EP: 47: CHATTER: ETHAN KROSS ON UNDERSTANDING AND MANAGING THE VOICE IN OUR HEAD
  • EP.46: HIGH ON LIFE: TOMMY CHONG ON PRISON, POT AND KARMA
  • EP. 45: SURVIVING SURVIVAL: LAURENCE GONZALES ON TRAUMA AND NEW NORMALS
  • Ep. 44: FREEDOM FROM RESULTS : MASSIMO PIGLIUCCI ON REDEFINING SUCCESS
  • EP. 43: MAKING BETTER DECISIONS: ANNIE DUKE ON CREATING YOUR OWN CRYSTAL BALL.
  • EP. 42: HOW TO FEEL GREAT: DR. DAVID BURNS ON WHAT NEGATIVE EMOTIONS ARE TRYING TO TELL US
  • EP. 41: MISTAKES WERE MADE: CAROL TAVRIS AND ELLIOT ARONSON ON COGNITIVE BIAS AND LEARNING FROM THE ERROR OF OUR WAYS
  • EP. 40: HOW WILL WE BEHAVE? RORY SUTHERLAND ON THE NEW WORLD OF WORK AND CONSUMER BEHAVIOR POST COVID-19
  • EP.39: CORONAVIRUS UPDATES: JAMES ALTUCHER AND BOUNCE BACK PREDICTIONS
  • EP.38: HOW STOICS KEEP CALM, WILLIAM B. IRVINE ON PHILOSOPHICAL FRAMING
  • EP. 37: THE WEDGE, SCOTT CARNEY ON STRESS AND HACKING THE NERVOUS SYSTEM
  • EP. 36: CORONAVIRUS QA WITH DR. ALEX LICKERMAN, M.D.
  • EP. 35: STRESS INOCULATION: STEVEN SOUTHWICK ON THE SCIENCE OF RESILIENCE AND COPING WITH EXTREMES
  • EP. 34: THE MOTIVATION EQUATION: PIERS STEEL ON HOW TO STOP PUTTING THINGS OFF
  • EP. 33: LIVING THE LIVES WE WANT: NIR EYAL ON BEING INDISTRACTABLE
  • A FRAMEWORK FOR HUMAN EFFORT
  • THE TECH FALLACY:
  • Learning To Live With Learning Machines:
  • WORKING WITH A.I. :
  • MAKING CHANGE HAPPEN:
  • THE WISDOM ASSET:
  • EP. 26: SECOND CHANCES: CATHERINE HOKE ON REDEMPTIVE ENTREPRENEURSHIP
  • EP.25: MELTDOWNS: CHRIS CLEARFIELD ON PREVENTING SYSTEM FAILURES
  • EP.24: MEANING AND WORK: FRED KOFMAN ON THE ROI OF PURPOSE
  • EP 23: MOTIVATION MYTHS: JEFF HADEN ON PROCESS VS. PASSION
  • EP.22: HOW TO THINK IN BETS: ANNIE DUKE ON POKER, PROBABILITIES AND BETTER DECISIONS
  • EP.21: MEDITATION FOR FIDGETY SKEPTICS: JEFF WARREN ON A DIFFERENT WAY OF BEING
  • EP. 20: CHOICE ARCHITECTURE: RORY SUTHERLAND ON THE PSYCHOLOGY OF ADVERTISING
  • NOT IMPOSSIBLE: SUSANNAH MEADOWS ON MEDICINE, MINDSET AND MOTIVATION
  • EP. 18: HOW TO TALK TO YOURSELF: MARISA PEER ON RAPID TRANSFORMATION
  • SURVIVING ASSHOLES: ROBERT SUTTON ON OUTWITTING JERKS IN YOUR LIFE
  • HOW TO GET OUT OF YOUR OWN WAY: TASHA EURICH ON SELF AWARENESS
  • EP. 15: ON THE IMPORTANCE OF HARD THINGS: CAROLINE MILLER
  • EP. 14: ON FAILURE PART 2, FAILING WELL: ASHLEY GOOD
  • EP 13: FAILURE PART 1 : FAIL FAST, FAIL OFTEN: RYAN BABINEAUX
  • EP. 12: HOW TO BOUNCE BACK OVER AND OVER AGAIN: A TALK WITH JAMES ALTUCHER
  • EP.11: HAPPINESS AND TECHNOLOGY IN THE DIGITAL ERA: AMY BLANKSON
  • EP.10: AFTER CANCER: DR. WENDY HARPHAM, HAPPY IN A STORM
  • EP. 9: A PHILOSOPHY FOR HARD TIMES: MASSIMO PIGLIUCCI
  • Ep. 8: SUCCESS, FACTS & FICTIONS: ERIC BARKER
  • EP.7: RESILIENT GRIEVING: DR. LUCY HONE TALKS ABOUT LIVING WITH LOSS
  • EP. 6: WHAT DOESN’T KILL YOU: A TALK WITH SCOTT CARNEY
  • EP. 5: FEELING GOOD, OVERCOMING DEPRESSION AND DISTORTED THINKING: DR DAVID BURNS
  • EP. 4: HOW GOING BLIND HELPED ME SEE: ISAAC LIDSKY
  • EP.3: WHY THINGS BOUNCE BACK: ANDREW ZOLLI
  • EP. 2: ON CREATING AN UNDEFEATABLE MIND: DR. ALEX LICKERMAN
  • EP. 1: NO ARMS, NO LEGS, NO EXCUSES: KYLE MAYNARD
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